Gold may rise, gold may fall. But for many in the UAE, it’s not just metal — it’s memory, culture, and security. Whether bought in big bangles or tiny coins, the message is clear: when it comes to gold, smart steps today can shine for a lifetime.
Last week in Dubai, the gold market sparkled brighter than ever. Prices of 24K gold touched Dh445.25 per gram — the highest ever seen. Even though the rate eased slightly to Dh440.25 later, the buzz around jewellery shops hasn’t dimmed.
Imagine walking into a gold store today. Instead of buying big heavy bangles or necklaces, many shoppers are asking for smaller pieces — a few grams here, a small coin there, sometimes even a gold bar. They aren’t rushing in with large purchases; they’re moving carefully, step by step.
Chirag Vora of Bafleh Jewellers explains it well: people are “buying smarter.” Instead of splurging at once, they’re collecting gold in little portions, using trade-ins, and keeping the long-term picture in mind. It’s less about instant luxury, more about steady value.
But not everyone is sure. Some buyers, as Anil Dhanak of Kanz Jewels points out, prefer to wait and watch. With prices swinging so high, they wonder: Should I buy today, or wait for tomorrow?
Others, like shoppers at Meena Jewellers, see it differently. For them, gold isn’t just an ornament — it’s security. Vinay Jethwani says many of his customers are thinking of the future, treating gold as a safe investment that will stand strong even when markets change.
So, the jewellery shops of Dubai tell us two stories:
- One of cautious buyers, waiting for prices to settle.
- Another of determined investors, picking up gold little by little, confident in its lasting value.
The Message
Gold may rise, gold may fall. But for many in the UAE, it’s not just metal — it’s memory, culture, and security. Whether bought in big bangles or tiny coins, the message is clear: when it comes to gold, smart steps today can shine for a lifetime.